GS Yuasa Battery Sales UK Ltd has launched its new ‘Wear the Power’ autumn promotion, designed to support participating distributors and help drive sales of premium GS and Yuasa batteries throughout the season.

Running across selected distributors nationwide, the campaign gives customers the opportunity to receive an exclusive limited-edition GS or Yuasa T-shirt when purchasing qualifying batteries, subject to distributor participation and availability.

Created to help distributors add value in an increasingly competitive aftermarket, Wear the Power rewards customers for choosing GS and Yuasa batteries, while giving distributors a compelling campaign to help drive sales and customer engagement.

The campaign features four exclusive Yuasa T-shirt designs and two exclusive GS designs, all inspired by workshop culture and created exclusively for the promotion. Manufactured from premium-quality cotton and available in five sizes (M-XXXL), each T-shirt includes premium finishing touches such as a double-layered branded swing tag and hologram authenticity sticker, reinforcing the quality associated with both brands.