Yuasa, one of Europe’s most recognised and trusted battery brands, is charging into the 2025 British Touring Car Championship (BTCC) season alongside Irish racing ace Árón Taylor-Smith, with support from leading Irish distributor Somora Motor Parts.

Following a standout 2024 season in which Taylor-Smith dominated the Independents’ Championship with 20 class wins and two outright podiums, he now takes on the grid with the factory-backed Toyota Gazoo Racing UK team. Behind the wheel of the formidable Toyota Corolla GR Sport, Árón is fully powered up for another championship challenge—this time with Yuasa in his corner.

Yuasa’s sponsorship underscores the brand’s deep commitment to high-performance motorsport, reliability, and its expanding influence across both the UK and Irish automotive markets. As part of the partnership, Yuasa branding will feature prominently on Taylor-Smith’s race suit, reinforcing its position as a top-tier choice for automotive professionals and enthusiasts alike.

Somora Motor Parts, long-time distributor of Yuasa batteries in Ireland, will also support Árón’s campaign. With motorsport running through the veins of the business since its founding in 1985, the partnership is a natural extension of Somora’s passion for performance and commitment to delivering quality parts to the trade.

Stephen Lawless, of Somora Motor Parts, said:

“Everyone at Somora has been a long-time fan of the BTCC, frequently travelling to support Árón over the years. To now be actively involved in his BTCC program is incredibly rewarding. Árón has created a platform that maximises our brand exposure, particularly in the Irish media, while also showcasing Yuasa Batteries, a key product line for us. We have a series of exciting activations planned with Árón throughout the season and look forward to seeing what he can achieve as part of Toyota Gazoo Racing UK.”