The Independent Automotive Aftermarket Federation (IAAF) has officially revealed the shortlist for its highly anticipated 2025 Pride of the Aftermarket Awards, celebrating the exceptional talent, innovation and commitment that underpin the UK’s vibrant independent aftermarket sector.

Taking place on 4 December 2025 at the DoubleTree Hilton in Milton Keynes, the Pride of the Aftermarket Awards, decided for by a judging panel, will bring together businesses and professionals from across the industry for an evening of recognition, celebration and entertainment.

Hosted by IAAF President Kevin Kelly and Chief Executive Mark Field, the ceremony will honour individuals, teams and businesses that have gone above and beyond in driving the aftermarket forward.

Shortlists for remaining awards, including Service Provider of the Year, Car Distributor of the Year, CV Distributor of the Year and Outstanding Achievement of the Year, will be announced on the evening of the event.

Ahead of the ceremony, the IAAF is delighted to announce the official 2025 award shortlists:

Car Supplier of the Year – Innovation

• Bilstein Group
• Comline Auto Parts
• Delphi
• Forvia Hella
• Intermotor Group
• MAHLE
• NRF
• Schaeffler
• ZF

Car Supplier of the Year – Service

• Banner Batteries
• Elta Automotive
• Exol
• FAI Automotive
• First Line
• Fras-le Mobility – Juratek
• GS Yuasa
• Forvia Hella
• Melett
• Niterra
• UPG UK & Ireland
• WAI

CV Supplier of the Year

• Automint
• Banner Batteries
• Biltstein Group
• Exol
• Forvia Hella
• Fras-le
• MAHLE
• UPG UK & Ireland

Product of the Year

• Cataclean
• Cord EVIRA
• Hella Mega Macs S 20
• NAPA Clutch Kit
• Nakata Wheel Bearings
• Osram LEDinspect® 3-in-1 Inspection Light Kit
• Ring Automotive ULTRAINFLATE 20

IAAF Chief Executive Mark Field commented: “In reading the entries, the passion for this industry shines through and the judging panel will have a very difficult task in deciding the winners. The Pride of the Aftermarket Awards continue to represent the very best of our industry. This year’s shortlist reflects outstanding innovation, product development, customer service and dedication. We are proud to recognise the businesses and people who consistently push our sector forward.”

This year’s event promises to be one of the most memorable yet. Guests will enjoy a headline comedy performance from Ed Byrne, whose trademark sharp wit is set to deliver a lively and unforgettable set. Keeping the celebrations going into the night, radio icon Jo Whiley will return with a high-energy DJ set, ensuring the dance floor remains full as the industry comes together in the true spirit of the aftermarket.

For more information about the IAAF or to learn more about the awards, visit https://iaaf.co.uk/.