UPG UK & Ireland were in attendance yet again for this year’s edition of the LAMMA show, held at Birmingham’s NEC.

Selling out to over 690 exhibitors and attracting a wide range of high-quality visitors, 2026 has seen LAMMA achieve more success through its acclaimed annual event.

The event featured plenty of opportunities to meet with the agricultural sector face to face and generate valuable leads, with UPG’s staff taking the time to hold inviting conversations with all areas of the industry to showcase its leading agri parts range.

UPG’s agri products includes a comprehensive selection of components designed to withstand the rigors of daily farming operations such as, Universal Joints, Yokes, PTO Shafts and Adapters, Torque Limiters and Clutches, Wide Angle Joints and Profile Tubes. Each product is engineered to ensure reliability, durability, and optimal performance, helping farmers maintain and operate their equipment efficiently.

The brand’s agri portfolio of flailing hammers and PTO shafts were among the most popular products on display, alongside a variety of agricultural engine products from leading brands such as MAHLE and KMP, which also garnered similar levels of attention.

Martin Butterworth, Managing Director at UPG UK & Ireland, commented on the success of the event: “LAMMA has always presented UPG with one of the most engaging opportunities to reach our agricultural customer base and this year was no different.

“We’re committed to supporting the agricultural sector by delivering reliable parts that farmers can depend on. We understand the importance of keeping machinery running smoothly and are delighted to offer solutions that meet the evolving needs of this industry.”

For more information on UPG UK & Ireland, visit https://www.upgglobal.co.uk/