In cooperation with leading agricultural machinery manufacturer CLAAS, international automotive supplier FORVIA HELLA has developed an illuminated logo surround for the Axion 9 large tractor series.

The innovative lighting solution sets new standards in combining lighting technology with brand-defining design in the agricultural sector, bringing together advanced LED technology with a distinctive design that clearly reinforces CLAAS’ brand identity.

“The illuminated logo bezel impressively demonstrates how we are sustainably developing agricultural technology through synergies and the transfer of know-how from the automotive industry. A technologically strong product, integrated into a high-volume production vehicle, strengthens our position as a leading provider of advanced lighting solutions in the agricultural sector,” says Dr. Fabian Utermöhlen, Vice President Sales & Marketing in the Lifecycle Solutions Business Group at FORVIA HELLA. The illuminated logo bezel was first presented in November last year at the Agritechnica in Hanover.

The illuminated logo surround is the result of several years of cooperation between FORVIA HELLA and CLAAS. The focus is on a three-part front structure: the centrally positioned illuminated CLAAS logo is flanked by powerful work lamps and daytime running lights.

“This solution not only significantly enhances the appearance of the tractors, but also combines the highest lighting requirements with efficient electronics in minimal packaging,” says Utermöhlen.

From a technical perspective, the lighting functionality is based on a printed circuit board incorporating 20 LEDs specially developed for CLAAS, ensuring uniform light distribution and a colour temperature of around 5,700 Kelvin.

The translucent plastic panel ensures an optimal lighting effect and blends seamlessly into the tractors’ overall design.

Following the successful launch at Agritechnica, the innovative technology is now set to be extended to other CLAAS tractor models.