Frasle Mobility in the UK has strengthened its team with the appointment of Bryan Donaghy as Business Development Manager for Northern Ireland, as the company looks to grow its presence and enhance service levels across the region.

Donaghy brings extensive experience in the automotive aftermarket, having worked in the industry from a young age through his family’s motor factor business, which he later went on to manage.

His hands-on knowledge of the trade and deep understanding of customer needs make him a valuable addition to the Frasle Mobility team.

He is already well acquainted with the company’s product portfolio, having previously worked closely with Juratek, a Frasle Mobility braking brand.

In his former role, Juratek was one of his most trusted suppliers, known for its quality products and strong service levels, which helped make his decision to join the business an easy one.

Donaghy said: “When I saw the opportunity, I knew Frasle Mobility was the right company for me. It’s straightforward to deal with and offers high-quality products at competitive prices. Even in my short time here, I’ve already seen the strong relationships we have with customers, which speaks volumes about the culture and values of the business.”

Toby Whewell, Sales and Marketing Director for Frasle Mobility in the UK, added: “Bryan brings a wealth of experience and a great perspective from the customer side of the counter. He understands how a motor factor operates, and that insight will be invaluable as we look to strengthen relationships and support our distributor network. His appointment forms part of our wider strategy to enhance our presence globally while continuing to provide best-in-class service locally.”

To connect with Bryan Donaghy on LinkedIn, click here.