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The Independent Automotive Aftermarket Federation

Autonomous transport: some thoughts from Freudenberg Sealing Technologies

Date: Thursday 30 June 2022

Autonomous vehicles seem to be a special species of robot. The differences cannot be justified on either technical or commercial grounds.

In “The Love Bug,” when a Volkswagen Beetle named Herbie was poised to jump off a bridge one night, even the hardest-core car-haters sympathized with his plight. He was about to be replaced by a red Lamborghini. As absurd as the scene is, the more than 50-year-old Disney film offers a visionary answer to a fundamental question: How do you deal with a robot automobile? We can’t help but talk to it and think our way into this artefact of steel and circuit boards. And we will develop feelings – at any rate, more than we would for the robots that mow our lawns or work next to us in plants.

But why is this the case? From a technical standpoint, a vehicle that propels itself without human intervention is not fundamentally different from a mobile industrial robot. It is certainly equipped with a more extensive system of sensors and higher performance computers, but the basic governing principle is the same: recognize, calculate, take action. The actual difference is not in what the robot vehicle does, but in our view of the activity. As we see it, creating the same weld seam 24 hours a day is a monotonous activity. So is mowing the lawn for an hour every morning. We feel that these activities require little intelligence. They do not evoke powerful emotions. Driving a car, by contrast, is a cognitively demanding activity unless it is traveling straight ahead for hours and hours through the American West at a constrained speed. If a technology can replace us, then, at a minimum, it must be a very special machine. Anything else would threaten our self-image.

This premise is supported by polling on the acceptance of autonomous driving. It is especially high in those markets where driving ability is not held in particularly high esteem. For example, a mobility study by auto supplier Continental found that 89 percent of drivers in China believe the trend toward autonomous vehicles makes sense. In China, if you have a sufficiently high opinion of yourself, you are already driven around by chauffeurs. By contrast, acceptance only reaches 52 percent in Germany, the quintessential automotive nation.

When it comes to autonomous vehicles, German automakers are back in the forefront technologically. Alarmed by images of a Google-programmed Toyota Prius in 2012, premium manufacturers launched development programs with budgets in the billions. The technological progress has been enormous over the past ten years, and even complex traffic situations in urban centres are largely expected to be mastered. Legislation is moving quickly as well. Germany was the first country to pass mandatory rules for the use of fully automatic vehicles without a supervising driver on public roads.

There still isn’t a single self-driving vehicle that you can buy right now. Why is that? Only a miscalculation explains this. The full range of technology deployed in a robot car adds tens of thousands of euros to its price. For a personal vehicle, the value for money is just too little.