Tel:+44(0)121 748 4600 Fax:+44(0)121 730 2745 Email: Search
The Independent Automotive Aftermarket Federation

Banner launches new ‘Power Beyond Ordinary’ campaign

Date: Friday 12 August 2022

Leading European manufacturer of batteries and battery accessories, Banner, has unveiled a new creative promotional platform for the impending battery season - ‘Power Beyond Ordinary’. The new theme supersedes its no-nonsense and acclaimed ‘NO BULL Get Real’ campaign that has been running successfully for the last two years.

“We wanted to devise a new campaign that would prove to be as thought provoking and powerful as the one it is replacing, and once again our agency, Dragonfly Brand Communications, has answered the brief perfectly. ‘Power Beyond Ordinary’ deploys the use of powerful and eye catching imagery that perfectly supports the campaign headline,” states Benner’s UK Country Manager, Lee Quinney.
“It not only evokes the idea of adventuring to exciting and unordinary places, but again serves to promote Banner’s positioning as one of the world’s leading manufacturers and suppliers of batteries as original equipment and we are confident that the new campaign – just as ‘NO Bull Get real did – will differentiate Banner from that of its competitors,” he added.

Set be progressively rolled out across both above and below-the-line over the coming months, ‘Power Beyond Ordinary’ has been devised to cover the car, commercial vehicle/plant and leisure sectors. And it once again vocalizes the quality and power of a product offering that is the preferred choice of the likes of Audi, Aston Martin, Autotrail, Baliey Motorhomes, BMW, Caterham, Lotus, Mercedes, Morgan, Porsche, Seat, Skoda, Volvo, VW and more.

Set to span Banner Batteries marketing communications spectrum, not only will it feature as part of a targeted above-the-line campaign, it will also detail on exhibition display and other below-the-line promotional material, such as posters, flyers and email marketing campaigns. Banner will also look to Dragonfly to continue to underpin its ongoing expansionary messages through the ongoing implementation of a dedicated PR campaign.