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The Independent Automotive Aftermarket Federation

Banner Receives Prestigious EUCUSA Award 2021

Date: Wednesday 22 December 2021

Leading European manufacturer of batteries and battery accessories, Banner, has recently been recognised for its long-term commitment to excellent customer service having received the international EUCUSA Award for the first time during the 18th EUCUSA Summer Talks in Vienna. The award for special customer orientation is presented to companies demonstrating exemplary and exceptional performance when it comes to their policies and values across the field of customer relations and long-term client retention.

As Franz Märzinger, Banner’s Head of Sales and Marketing states,

“Every day the Banner workforce endeavours to fulfill customer wishes and expectations as efficiently and effectively as possible. We are delighted, therefore, that the pan-European survey implemented by EUCUSA saw Banner equip itself in the fashion that it did.
“As a leading international battery producer, Banner provides customer service via its own sales companies in fourteen European nations. In addition, the company’s 805-strong sales team handles exports to over seventy countries worldwide. This tightly knit sales network means that Banner is constantly in close touch with its clientele, which is something that is appreciated greatly by numerous leading automotive manufacturers, such as the BMW Group, VW, Porsche, Mercedes and Volvo. The same is equally applicable to our aftermarket customer’s who continue to increase in importance both domestically and across our export markets,” he concluded.

Commenting on behalf of Banner here in the UK, Country Manager, Lee Quinney said:

“In an era where the field of customer service is often viewed as having regressed within many organisations, it is particularly pleasing to see Banner receive this pan-European acclaim. From a UK perspective exceptional customer service is viewed as being of paramount importance, not only as a short-term objective, but one that is central to helping build on the long-term relationships the company enjoys across its UK customer base. Indeed, as with every other facet of the business, customer service and all it stands for is under constant scrutiny.”

EUCUSA seeks to raise employee and customer commitment through integrated strategic surveys and targeted follow-up processes that range from analysis to successful implementation.