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The Independent Automotive Aftermarket Federation

‘Be prepared’ – Ring responds to MOT demand

Date: Friday 15 October 2021

Ring Automotive has responded to the MOT rush season by bolstering its availability of lighting products at its UK based warehouse in Leeds.

With an anticipated 60 percent of all annual MOTs due to take place between now and December this year, Ring has invested further in its capability and infrastructure to ensure motor factors and garages throughout the UK and Ireland receive an uninterrupted supply of Ring, OSRAM and NEOLUX products.

With ‘lighting and signalling’ the biggest cause of MOT failures, Ring has ensured its state-of-the-art warehouse in Leeds – which has been in operation all day, every day throughout the pandemic – is capable of shipping both emergency and customer orders. Fast delivery is also key as it ensures quicker access to the best performing and selling products from all three brands.

Furthermore, Ring has a wider range of bulb dispenser stands available, helping workshops access the correct bulb for the right vehicle in the quickest time possible. Working closely with motor factors and stockists throughout the UK and Ireland means the company has also been able to put bespoke packages together to suit every customer’s requirement.

Jeremy Rochfort, Business Unit Director at Ring Automotive, said:

“The past 18 months – through the coronavirus pandemic and Brexit – has further focussed our attention on ensuring customers receive the best possible service, making ordering and delivery from us as efficient as possible.
“For the automotive aftermarket, it’s essential for any supplier to ensure that they are easy to work with and we have achieved this by investing in our product ranges, breadth of lighting technology and, product availability. This, coupled with the support our sales and customer service teams provide to our customers and workshops, means we are the ideal partner to assist customers in the upcoming autumn-winter season.”

At the UK headquarters in Leeds, Ring Automotive has Quality Assurance (QA) facilities, allowing the company to test all products on-site. This means customers can be assured that all products in its range perform as they should and are suitable for the people and vehicles using them.