BM Catalysts unveils garage-focused initiatives, providing motor factors with greater opportunities

Date: Monday 24 June 2024

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BM Catalysts, Europe’s leading manufacturer of aftermarket hot end emissions products, has successfully launched two new initiatives aimed at supporting both UK garages and motor factors: BM Garage Pro and BM Rewards Pro.

BM Garage Pro is an e-learning platform designed to help technicians enhance their product knowledge. The training scheme offers an array of video content, helping technicians get up to speed on the latest technical and product information, while receiving an official certificate from the company upon completion of each course.

This initiative not only empowers technicians but also benefits motor factors by helping to reduce warranties through improved product knowledge.

It also supports motor factors with enhancing their own product and brand knowledge to help drive sales, improving customer retention through superior service and support.

As awareness of accessory products like BM Catalysts’ range of fitting kits and pressure pipes increases through the training platform, more upselling opportunities will also be created. 

BM Rewards Pro is a rewards scheme where garages can earn points, or an extended manufacturer’s warranty, for installing and registering BM Catalysts products.

These points can then be redeemed for a reward of choice from thousands of items ranging from the latest technology to branded merchandise.

This initiative aims to improve brand loyalty, ultimately increasing sales through distributors.

Mark Blinston, Commercial Director at BM Catalysts, said: “We’ve invested considerable time and resource into developing BM Garage Pro and BM Rewards Pro, and it’s been fantastic to see such a positive response from the market so far. Having identified a demand for high-quality training and loyalty programmes in the industry, we’re hopeful that businesses throughout the aftermarket will find them beneficial for many years to come.”

For more information about BM Catalysts and its new initiatives, visit BM Garage Pro and BM Rewards Pro.

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