Cataclean joins forces with Kwik Fit in industry-leading deal

Date: Monday 15 July 2024

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Cataclean and Kwik Fit announced an industry-leading partnership at Goodwood Festival of Speed on 11 July 2024. This new collaboration positions Cataclean as the official supplier of fuel and engine additives to Kwik Fit, the UK’s leading automotive servicing and repair company.

As part of this partnership, Cataclean's leading additives product range will be distributed via NAPA to more than 700 Kwik Fit retail autocentres across the UK. This move is a key part of Cataclean’s commitment to providing high-quality engine and fuel system additives that enhance vehicle performance and reduce harmful emissions.

William Jones, Sales Director of Cataclean, comments: "Cataclean is delighted to announce this brilliant partnership with Kwik Fit. Our fuel and exhaust system cleaner is an ideal product for Kwik Fit and its customers, offering a comprehensive solution that cleans the entire fuel and exhaust system in one simple treatment. This helps to reduce harmful emissions, improve MPG, and keep vehicles running better, cleaner, and longer."

The announcement was made by ITV Sport’s well-known presenter Louise Goodman at the famous Goodwood Festival of Speed. She was joined on stage by Mark Slade CEO of Kwik Fit, Cataclean brand ambassador and BTCC driver, Dan Rowbottom, William Jones and Alliance Automotive Group (AAG) / NAPA Key Account Operations Manager, Mat Adams, to confirm details of the deal.

No stranger to the racing scene, Cataclean has supported multiple race-winner Dan Rowbottom since 2017 in the Kwik Fit-sponsored British Touring Car Championships (BTCC). Rowbottom’s on and off-track drive and commercial thinking has been instrumental in bringing the brands together.

Rowbottom comments: "This truly is an industry-leading partnership. Everyone at Cataclean is looking forward to a long and prosperous collaboration with Kwik Fit. I’m extremely proud of this deal and it wouldn’t have been possible without our participation with the NAPA Racing Team UK in the BTCC and the relationships that we’ve been able to build there. "

William Jones adds: “At Cataclean, we have always looked at our sponsorship in motorsport from a commercial perspective – not just being a sticker on the car. This is something you have to work hard at by bringing partnerships such as this together and we would like to thank everyone at Kwik Fit, NAPA and the BTCC for playing a part in this announcement.”

Tom Gentle, Head of Retail Marketing at Kwik Fit, added, "We are thrilled to kick off this long-term partnership with Cataclean. We look forward to showcasing Kwik Fit at the Goodwood Festival of Speed and strengthening our relationship with Cataclean."

Since 1995, Cataclean has been a key player in the market, establishing itself as the ‘go-to’ cleaning solution for fuel and exhaust systems. The brand’s leading product range does in one product what other brands need four or five to achieve, thus the formation of Cataclean’s 8-in-1 fuel and exhaust system cleaner. And now all Kwik Fit customers will have access to Cataclean.

You can find out more about Cataclean at https://cataclean.com/ . To learn more about Kwik Fit and its services, visit www.kwik-fit.com.

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