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The Independent Automotive Aftermarket Federation

Christine Smith Joins WAI Marketing team

Date: Wednesday 11 January 2017

WAI has appointed Christine Smith to the role of Marketing and Communications Manager. ,

Based in Florida, as part of WAI&rsquo,s US division, Smith joins from a sales and technology background, having worked previously in marketing, operations &, management roles with API, Gatekeeper Business Solutions, Universal Health Services (UHS), Fine Lions, &, Direct Office Interiors.

Smith will use her marketing skills to implement a global marketing strategy promoting the WAI brand and building awareness of new and existing products and services to reach WAI&rsquo,s target audience. ,

The role will also include creating valuable content to help maintain active communication, both domestically and globally, with WAI&rsquo,s customer base. This engagement will allow for greater customer feedback, enabling WAI to determine and meet customer requirements.

Smith said: &ldquo,The automotive industry is a challenging environment and we have the opportunity at WAI to effectively convey the power of WAI, its heritage, brand and products. In my new role, I look forward to elevating the WAI brand and product awareness on a global scale.&rdquo,

Smith will be influential in helping to implement WAI&rsquo,s new corporate identity nationwide, using a variety of promotional techniques, both online and offline, to highlight WAI&rsquo,s proven quality and increase brand recognition. ,

Richard Welland, Managing Director - EMEA IAM &, VP Global Marketing, added: &ldquo,We&rsquo,re delighted to welcome Christine to the team. Christine&rsquo,s experience speaks for itself and we&rsquo,re sure that she will help us to engage with current and potential customers across the globe while increasing our brand awareness.&rdquo,