Classics in a New Look

Date: Tuesday 27 February 2024

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MANN-FILTER, the premium filtration brand from the global filtration expert MANN+HUMMEL, recently celebrated its 70th anniversary – and set a course for the future. This course continues to unfold, as the packaging has now been updated to be fit for the future – without changing the unique recognizability of the yellow and green boxes. Mario Milinovic, Brand Manager at MANN-FILTER, enthusiastically explains: "Whether you're a professional or a do-it-yourselfer, our new design offers real added value, such as a direct link to additional digital information and the certainty of holding an Original MANN-FILTER product in your hands. The new packaging shines with a fresh and attractive design that underlines the quality of our products. Up-to-date and easy-to-use, all box designs are now being gradually converted."

QR code: instant access to product information

Every new box is designed with a clearly visible QR code that links you directly to the respective item in the MANN-FILTER online catalog. With just one click, the user has access to a wide range of information, such as links to vehicles and engines, dimensions, animated 360° illustrations and numerous product installation videos.

Secure code: quick check to confirm whether it's original

Much of the new packaging will be designed with a "secure code", an extension of the QR code, which will provide additional security. This will make it possible to use a smartphone to quickly check whether a product is an original MANN-FILTER item.

"As a committed business partner of workshops and dealers, we ensured that our revamped design focuses on user-friendliness. New fonts, pictograms and free spaces for individual labels or markings make choosing the right box much easier during hectic everyday working life. You can find even more information about our new design on our new packaging website: https://www.mann-filter.com/en/news-stories/new-packaging.html," Milinovic explains.

"But we are not only making our packaging fit for the future. We are also continuing to offer innovative solutions for the new challenges in filtration. Because in the future we also want to keep our promise to our customers: MANN-FILTER – Perfect parts. Perfect service.", Milinovic concludes.

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