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The Independent Automotive Aftermarket Federation

First Line embraces the digital age, offering Aftermarket Specialists greater accessibility to core content

Date: Monday 25 October 2021

First Line has expanded its digital reach by increasing activity on its social media channels through, Facebook, LinkedIn, Instagram and Twitter, as it continues to grow its content library to further support motor factors and garages with greater access to updates than ever before.

Recognising that customers are increasingly digesting news and content across multiple sources, the aftermarket specialist has responded to market demand from tech-hungry industry professionals by creating engaging bulletins, sharing key messages and updates throughout numerous digital platforms.

The company regularly creates informative content with the technician in mind, offering key technical insights, advice and updates across its channels.

Jon Roughley, Global Marketing Director at First Line, said:

“Customers want to work alongside suppliers who are not only leaders in their field and who they can trust, but who also talk their language. That’s why we actively support factors and their garage customers, by simplifying the supply and fit of a product and its technology in the content we produce.
“Accessibility is key, and as we move forward, we will continue to promote and share content via numerous platforms, with greater expansion to come.”

First Line regularly updates its channels, providing the latest company activity across its three brands, First Line, Borg & Beck and Key Parts, and encourages customers to utilise its extensive social content by sharing posts on their own social sites to inform their followers of important messages, technical information and product updates.

Customers just need to search for First Line or Borg & Beck to follow the company on Facebook, LinkedIn, Instagram and Twitter.