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The Independent Automotive Aftermarket Federation

First Line launches new-look online catalogue to enhance user experience

Date: Friday 05 May 2023

First Line Ltd. has unveiled a new look for its market-leading online catalogue, WebCat, offering customers an enhanced user experience with improved functionality as part of its commitment to supporting its distributors.

First Line Ltd. WebCat offers one of the most comprehensive catalogues in the aftermarket. Customers can look-up over 40,000 references, across 60 different product groups for over 1.5 million applications including passenger cars, LCVs and HGVs.

New and updated features of WebCat include a redesigned product menu layout for improved efficiency and a new-to-range page to show new products as soon as they are released and available to purchase. For authorised users, new features include live pricing and stock availability, improved shopping basket functionality, visibility of previous webcat orders placed, plus a new bulk upload option for stock orders via CSV to speed up the ordering process.

Kevin Neaverson, Global Sales Director for First Line Ltd. comments:

“Our new WebCat has been enhanced to offer users a better overall experience, with greater levels of functionality over the current version.
“We’re delighted to offer a catalogue solution that goes above and beyond for our customers, and we will continue to invest to provide the high level of customer service that people have come to expect.”

Neaverson adds:

“All of the features of WebCat have been designed to ensure a quick, reliable and easy process for distributors to find and order the parts they need, which is extremely important to our customers in today’s world of needing everything here and now.”

Customers can register for WebCat at or by clicking on the registration link under the Login button.

First line Ltd. WebCat is specifically designed to cover the UK vehicle car parc and the Borg & Beck WebCat caters for all European and worldwide applications.

For more information about the premium quality products available from First Line Ltd. speak to the sales team on: 01869 248484 or visit: