Former Dyson CEO Martin McCourt to speak at IAAF Virtual Conference 2021

Date: Friday 05 November 2021

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Independent Automotive Aftermarket Federation (IAAF) has announced Martin McCourt, who was previously the long-standing CEO of Dyson, as special guest speaker at its 2021 Virtual Conference.

In line with the Conference’s theme of Aftermarket for the Future, McCourt will discuss key topics, such as ‘Vertical Growth’, ‘Think Big Stay Small’ and the importance of ‘Innovation’.

Throughout the session, members will benefit from expert advice on meeting and overcoming adversity and how to turn this into positive opportunities, as well how to retain a business’ identity, while scaling up and continuing to grow.

McCourt has spent over 40 years working at the heart of British-based manufacturing, design and marketing for quality brands, including Dyson, Mars, Duracell, Toshiba and Pelikan.

As CEO of Dyson for 15 years, the ideas to market-leading consumer products maker, he devised and implemented a strategy that transformed the company from a single product, single-market producer into one where 80 percent of the business came from over 60 markets around the world.

In that time, he increased UK skilled jobs, grew profits to over £300m and enabled James Dyson to keep on inventing.

In 2010 Martin was named UK Business Leader of the Year.

In 2011, Dyson hit £1 bn revenue for the first time and McCourt was directly responsible for the establishment of Dyson subsidiaries in the USA, Japan, Switzerland, Austria and Germany. In total he took Dyson into over 60 markets, achieving market leadership in the majority including the USA.

Mark Field, IAAF chief executive said:

“New legislation and continuous innovations affecting the market mean that our industry is constantly evolving, and it’s crucial that the automotive aftermarket prepares accordingly in order to futureproof their businesses.

“We’re delighted to have Martin on board, as we’re sure he will use his vast experience and expertise to help businesses maximise potential opportunities to diversify for the better and innovate for the future.”

The IAAF Virtual Conference 2021, taking place on 2 December, will tackle the past, present and future of the sector, supporting members’ business activity.

A number of new sponsorship packages have been introduced and the event will also feature the ‘Pride of the Aftermarket’ awards, which will honour exceptional performances of companies and individuals throughout the past year.

You can register for the event here https://app.livestorm.co/showman/iaaf-virtual-conference-2021

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