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The Independent Automotive Aftermarket Federation

GS Yuasa team up with Tunnock’s to offer treats to vehicle technicians

Date: Thursday 20 October 2022

The industry leading battery manufacturer GS Yuasa have announced a new partnership with world-famous confectionary brand Tunnock’s. The partnership sees the two brands join forces to feed the nation’s vehicle technicians over winter, a period associated with high rates of battery failure.

Available at no cost with qualifying purchases of Yuasa and GS-branded batteries from participating distributors across the UK and Ireland, the ongoing promotion will see vehicle technicians receive a free pack of Tunnock’s Snowballs with their battery purchases over winter.

The Treat Yourself to a Tunnock’s initiative follows the huge success of GS Yuasa’s snack pack and eggstra promotions and brings together two iconic brands and long-time supporters of the three-time BTCC Champion Gordon ‘Flash’ Shedden who fronts the campaign. This latest initiative will see nearly half a million individual snowballs shipped across the UK and Ireland as the two global leaders join forces.

A comprehensive marketing plan has been created in support of the campaign with the two brands working closely to create engaging, and never seen before content.

Each promotional pack contains eight snacktastic Snowballs as well as a unique code for the battery manufacturer’s exclusive competition. With a smart watch, a Gordon Shedden experience at Knockhill racing circuit and three GS Yuasa ‘Winter Workshop’ kits up for grabs, workshops and technicians are encouraged to complete the entry form on the GS Yuasa website for their chance to win.

Jon Pritchard, General Sales & Marketing Manager at GS Yuasa Battery Sales UK Ltd. said:

“We know this is an incredibly busy time for workshops, in fact, more batteries fail in winter than at any other time of year. That’s why our latest promotion encourages vehicle technicians to take a well-earned break and treat themselves to a Tunnock’s. By choosing an OE quality, GS Yuasa-manufactured battery, you’re ensuring your customers avoid a non-start situation, the last thing anyone wants on a frosty morning.”

GS Yuasa, the Japanese battery manufacturer of both Yuasa and GS-branded batteries, is renowned for offering the highest levels of quality, service and support. The Yuasa YBX range is the UK’s number one for vehicle batteries, whether conventional lead-acid, EFB or AGM. All GS Yuasa batteries, whether Yuasa or GS-branded, are of Original Equipment (OE) quality and designed to provide reliable starting power for the UK’s increasingly diverse range of vehicles.

Gordon Shedden, GS Yuasa and Tunnock’s brand ambassador, added:

“Winter really is the season of battery failure, and with this promotion, we’re forecasting snow too! With the widest range and cold weather performance you can rely on, GS Yuasa are the number one choice for me and the UK’s thousands of mechanics and motorists. So join me and trust GS Yuasa, take a break and treat yourself to a Tunnock’s!”

Available from participating Yuasa and GS distributors, GS Yuasa’s Tunnock’s promotion is exclusively for the trade and will run from early October to the end of February, or while stocks last. To find out more, visit