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The Independent Automotive Aftermarket Federation

HELLA at the Automechanika Frankfurt Digital Plus

Date: Friday 10 September 2021

HELLA, the internationally positioned automotive supplier, and Hella Gutmann Solutions will be presenting themselves on the online platform of the Automechanika Frankfurt Digital Plus from 14th to 16th September 2021. "At last, the aftermarket sector can meet again at Automechanika. We look forward to digital networking with our customers, for whom we provide comprehensive know-how on the digital platform," says Jörg Harjes, Head of Marketing Independent Aftermarket at HELLA.

On the Tuesday of the fair, Hella Gutmann will start at 11:45 a.m. with a half-hour presentation of the latest diagnostic device, the mega macs X. Thanks to its consistently modular concept and new, additional protocols for communication with modern vehicles, the mega macs X adapts flexibly to any workshop size and is also future-proof. Workshops will also receive up-to-date information on camera calibration with the CSC tool, remote coding and calibration with macsRemote Services and digital maintenance plans from macsDIA at Hella Gutmann.

Afterwards, from 12:30 p.m. to 1:00 p.m., interested parties can find out more about the "Electronics of the Future" in German or English with the HELLA webinar. In 45 or 30 minutes, the webinar provides an overview of the megatrends in the automotive industry as well as the path from the development of electronic products to their repair. "The focus here is on valuable tips for daily workshop work that can be directly implemented practically and speed up repairs," says Harjes.

On Thursday, 16th September 2021, HELLA will offer further expertise in German and English with the "Energy Management" webinar from 1:30 pm to 2:00 pm. In around 25 minutes, the webinar vividly illustrates the products involved in vehicle electrification: from the latest starters and alternators to the latest DC/DC converters for electric vehicles. In addition, technicians will also receive advice on how to master the future challenges of energy management in the vehicle.

In addition to the webinars, HELLA and Hella Gutmann are providing a wealth of information on the digital platform. In the online environment, automotive workshops can find product details on electrical and electronic items, vehicle-specific lighting, starters and alternators and the HELLA spare parts portfolio. At Hella Gutmann, the focus of the online presence is on diagnostic solutions and professional and safe camera and radar calibrations. More video material about the mega macs X and the CSC-Tool will also be provided.