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The Independent Automotive Aftermarket Federation

HELLA latest new to range additions

Date: Thursday 10 February 2022

HELLA, the original equipment (OE) manufacturer and system supplier, continues to bring new products into its extensive aftermarket programme, to allow the independent service and repair sector to fit the parts they need, and effectively compete with the vehicle manufacturer’s dealer networks.

“HELLA is recognised as one of the world’s leading automotive lighting specialists, both in terms of the development of headlight technology and design solutions,” explains Senior Head of Marketing & Communications, Helen Goldingay. “These pioneering OE products naturally filter through to the aftermarket, which is why we are able to introduce eight new-to-range combination rearlight units for popular BMW 3 Series (F30, F35) applications, including Sport Line and M Sport models.
“However, as a vehicle electronics specialist, in addition to these lighting products, HELLA can be relied upon when it comes to a host of other components, which is why we are also able to add core products such as alternators and starter motors. Notable starter motor applications include the Audi Q5 and SQ5 TFSI, BMW 2 Series Coupe, Mercedes S-Class and MINI Cooper D, and alongside new alternators for the Honda Jazz III and KIA RIO III, we’ve introduced two heavy-duty references for MAN TGA and Renault Kerax applications.
“All HELLA starter motors and alternators provide the ideal replacement solution as they undergo rigorous testing to stringent OE specifications, with more than 40 check points on critical parts and processes, which ensures their reliability.
“The range compasses more than 1,000 references and by providing OE quality units, HELLA enables motor factors and workshops to offer their customers a reliable ‘fit right first time’ product that minimises the time the vehicle is off the road.
“The final new additions that must be mentioned fall under another of HELLA’s specialisms, sensors, for which HELLA is a major OE supplier. The aftermarket range is split into three categories: safety, comfort and emissions, with air mass sensors for, among others, the BMW X5, Ford Focus IV 1.5 EcoBlue, Jaguar F-Type and Mini Coupe John Cooper Works, part of the last category.”

For more information concerning new to range additions or any other HELLA aftermarket products, please contact the sales team on 01295 662400 or email hella.sales@hella.com