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The Independent Automotive Aftermarket Federation

IAAF adds After.Marketing agency to its membership

Date: Tuesday 22 March 2022

The Independent Automotive Aftermarket Federation (IAAF) has welcomed Shropshire-based marketing agency After.Marketing as their latest service member.

After.Marketing offers a full complement of marketing services, specialising in digital marketing, including website design, search engine optimisation and paid search. The agency is a certified Google Partner and has a proven track record of increasing brand exposure and positive sentiment, as well as delivering qualified leads for clients.

Myles Pemberton, managing director of After.Marketing, said:

“I’m extremely excited to become a member of the IAAF, and having worked in the automotive aftermarket for my entire career, joining the Association will give me the opportunity to support the very worthwhile causes across the whole of the aftermarket supply chain.
“The independent automotive aftermarket is facing its own challenges, both in the immediate and longer term, with the legacy of the pandemic and Brexit to contend with, plus the incoming electrification of vehicle fleets. I’m passionate about the sector and the vital role it plays to thousands of stakeholders nationwide,” he added.

As an IAAF member, After.Marketing will have access to many of the federation’s benefits, including entry to industry networking events, insights into the IAAF’s lobbying activities to protect the automotive aftermarket, a free legal helpline, credit protection advice and lifestyle protection plans.

Mike Smallbone, head of membership development at IAAF, said:

“After.Marketing has strong credentials in the world of digital marketing and supports a number of blue-chip companies, some of which are IAAF members, with their online presence. We’re delighted to welcome them on board as a service member at IAAF and look to support their business at every opportunity.”