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The Independent Automotive Aftermarket Federation

It’s all about quality

Date: Thursday 24 June 2021

With a Summer of European International Football ahead of us, Lumileds - who are licensed to manufacture and market Philips Automotive Lighting products - have launched a football skills competition where the best entries will win Tournament Footballs.

The competition asks people to show off the quality of their footballing skills, in whatever way they want, on a video, which can win them one of the hundreds of the footballs in the prize pool. It’s obviously a fun activity, yet the underlying message for the automotive aftermarket is a simple but serious one - “It’s All About Quality.”

Lumileds Brand Ambassador, Andy Savva - a.k.a The Garage Inspector - is launching the competition with a video, which promotes the “It’s All About Quality” message, as far as vehicle lighting is concerned. There could be few people better qualified to deliver this message, because before Andy went into the automotive industry and became a successful garage owner, he was once on the books of a leading Premiership Football club - before injury curtailed his professional football aspirations.

Andy’s Garage Inspector role sees him educating garages in best practice across all aspects of their business.

“I came to understand very quickly, that quality is critical in running a successful garage business, whether that be for customer service, running a workshop, administering and marketing your business, or the core activity of repairing and maintaining cars. Fitting the right parts is a key aspect of this - you can’t do the best job for the customer - or your business - if you fit poor quality parts. Cheap is rarely good - especially with car lighting, as a failed replacement bulb will result in both time lost in replacing it again and lowered customer confidence. It’s all about being cost effective - for all parties.”

Philips Automotive Lighting products have proved their quality time and again, regularly coming out on top in group lighting tests. The current flagship product, Philips RacingVision GT200 - the first bulb on the market with up to 200% brighter light than the industry standard bulb - has already scooped “Recommended Buy” status in the AutoExpress test and “Best of Test” with France’ Auto Plus.

The “It’s All About Quality” Football skills competition will run until 11th July, the final day of Europe’s major football international tournament. Competitors can enter by sending their quality skills videos to media@chicane.marketing.

Check out the competition video: https://youtu.be/ebNh81MkdXs

To find out more about Philips RacingVision: philips.com/racingvision

For local stockists, check the Philips authorised partners page.

 

 

As a leading lighting solutions company for the automotive industry, Lumileds is licensed to use the Philips brand for its automotive lighting and accessories product portfolio.