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The Independent Automotive Aftermarket Federation

OSRAM and Ring will be hitting the road with new Workshop Solutions Van

Date: Monday 24 January 2022

Automotive aftermarket specialists, OSRAM and Ring, will be launching a joint initiative, teaming up with distributors across the country to bring the latest in automotive lighting and garage and workshop tools and equipment direct to independent garages.

The Workshop Solutions Van, from OSRAM and Ring, will showcase the latest products and innovations from both brands, along with technical advice and product demonstrations from Technical Manager, Alan Povey.

Alan will be driving the specially equipped van around the UK and Ireland to garages and workshops to meet technicians directly at their premises.

The idea is to bring OSRAM and Ring’s leading products and technical expertise direct to technicians, offering demonstrations of the very latest products on the market, and the opportunity to make a purchase from the van, which will be fulfilled by their local distributors.

Technicians will also be able to explore the brands’ range of merchandise options to suit their individual business needs, and what’s more, they will have the opportunity to access exclusive giveaways and support materials during the visit too.

Jason Smith, General Sales Manager (UK and Ireland) at Ring Automotive, comments:

“We recognise that it continues to be a busy time for technicians and therefore bringing our range of products directly to them, and arranging any purchases through their local distributor, will mean we can help them keep up to date with the latest technology and workshop tools on the market, while at the same time supporting our customers.”

The boldly branded van will be equipped with inspection lamps, bulbs, and professional tyre care and battery care products for technicians to get their hands on and try before they buy.

Each visit will last approximately one hour and will take place with a representative of the local OSRAM and Ring distributor in that area.

Technicians are advised to contact their local OSRAM and Ring distributor for more information and to arrange a visit.

In the coming weeks the Ring Area Sales Managers will be getting in touch with their customers to plan the Workshop Solutions Van Visits to their local workshops and garages.