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The Independent Automotive Aftermarket Federation

Ringmechanika establishes itself as a must-attend event for customers

Date: Tuesday 28 May 2024

For the fourth year in a row, Ring invited its customers, as well as journalists, to its headquarters in Leeds to showcase its current and new product offering. 

After the triumph of the 2023 Ringmechanika, Ring managed to outdo itself in an event that prevailed with more than 50 guests in attendance to truly celebrate Ring’s 50th year in business.

On display was an extenstive product offering, featuring lighting, battery and tyre care and more under both the Ring and parent company, OSRAM brands. The event also included new product launches, which gave guests the opportunity to be some of the first to see and experience the new products.

Ringmechanika also gave customers a chance to view the lighting lab at the headquarters, where Ring and OSRAM test their bulbs to ensure they’re compliant with current legislation, while maximising their illumination of the road. Visitors were also able to speak with the sales team to discuss their requirements and the best solutions and products they could offer their customers.

Henry Bisson, Marketing Director at Ring, said: “What a way to celebrate our 50th birthday! Ringmechanika proved to be an excellent event and well worth all of the time and effort our team puts into it, as it gives our customers a fantastic opportunity to speak to us, look around our facilities and dive deeper into the products we offer. 

“This is our fourth year running Ringmechanika and it continues to grow in size and attendance, which shows that there’s a clear appeitite for a customer-centric event like this. We’re already planning next year and can’t wait to see the continued success of it.”