Updated "Upgrade to Yuasa" campaign set to strengthen brand loyalty and drive European growth

Date: Monday 10 June 2024

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GS Yuasa, the world’s leading battery manufacturer, proudly announces a fresh update to its celebrated "Upgrade to Yuasa" campaign. Building on the success of the original initiative which was first rolled out in 2021, the relaunch is set to reinforce the Yuasa battery brand’s position as a global leader in automotive, fire and security, and UPS markets.

The campaign is tailored for a broad audience, including trade customers automotive distributors, technicians, security and fire installers, wholesalers, UPS engineers, vehicle mechanics, and various industry professionals who have come to rely on and fully trust Yuasa for their energy needs, and to support their battery business.

Central to the campaign is the theme that GS Yuasa, manufacturer of Yuasa products, powers all aspect of our daily life, emphasising the brand's pivotal role in energising everything from deep-sea submarines to the International Space Station. The message, "From the ocean’s depths to outer space. Millions of applications, one trusted choice," highlights the reliability of Yuasa's products in tens of thousands of applications. This same reliability is present in all Yuasa battery solutions no matter the range or application.

James Douglas, European Group Marketing Manager at GS Yuasa Battery Europe Ltd., expressed his vision for the campaign's impact:

"As we unveil the latest iteration of our ‘Upgrade to Yuasa’ campaign, our goal extends beyond merely showcasing our product superiority. We are set on solidifying and expanding our brand presence throughout Europe, targeting new customers and fostering partnerships that enable mutual growth in the battery business.

“GS Yuasa isn't just another supplier; we offer a compelling story of innovation, reliability, and excellence that distinguishes us from our competitors. Opting for a Yuasa battery, or choosing GS Yuasa as your partner, represents an upgrade in every sense — enhancing product performance, service quality, and business outcomes. Together, we will set new standards in the industry and achieve unparalleled success."

This ambitious campaign will span Europe, with a concentrated burst of activity planned for June and July. It will leverage a robust mix of marketing tactics, including Google Display PPC, social advertising, YouTube advertising, print, and trade advertising, to build on the momentum of previous successes. The initiative seeks to surpass the impressive reach of the manufacturer’s recent "Powering What Matters" and "Powering Your Christmas" campaigns, which collectively achieved over 200 million impressions in 2023.

Adding a local dimension to its global strategy, GS Yuasa prides itself on its substantial presence in key European markets, with companies based in Milan, Madrid, Lyon, Krefeld, Swindon, and Jönköping. This local footprint underscores the company's commitment to thinking globally while acting locally, ensuring that its offerings are as responsive to regional needs as they are innovative on a global scale.

For more information about the "Upgrade to Yuasa" campaign and to explore GS Yuasa's wide range of battery solutions, please visit www.yuasa.com.

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