Tel:+44(0)121 748 4600 Fax:+44(0)121 730 2745 Email: Search
The Independent Automotive Aftermarket Federation

WAI unveil branded FSDU for customers

Date: Tuesday 20 June 2023

WAI, supplier of rotating electrics, EV cables and portable chargers, has unveiled its new branded free standing display unit (FSDU) for motor factors to help maximise upselling opportunities.

The new FSDU from WAI was revealed at this year’s Automechanika Birmingham trade show held at the NEC from 6 – 8 June.

WAI’s unit is a standalone off-shelf display to increase product visibility and maximise brand impact. Made from cardboard, the FSDU is lightweight and easy to move, but is robust enough to carry a full stock of products - the display can hold twelve of WAI’s EV cables.

This quick, flexible and cost-efficient solution has been designed by WAI for motor factors to display the brand’s latest EV cables in eye-catching and refreshed packaging at the point of purchase to encourage last minute buying decisions.

Richard Welland, managing director at WAI, comments:

“Our new branded FSDU is part of our commitment to supporting customers with their marketing objectives and influence purchases to maximise selling opportunities.
“The new display unit has been designed to hold our EV cables and as it’s easy to move, factors can merchandise the display unit however they see fit in store.”

WAI’s FSDU will be supplied flat packed for easy assembly and filled with stock. The unit is free with all purchases of a full set of EV cables. For more information or to order a display unit contact