The Independent Automotive Aftermarket Federation (IAAF) has officially opened nominations for the Pride of Aftermarket Awards 2025, celebrating the outstanding people, products and businesses that continue to drive innovation and excellence across the UK automotive aftermarket.

This year’s event, headline sponsored by Alliance Automotive Group UK & Ireland, will take place on Thursday 4 December 2025 at the DoubleTree by Hilton, Milton Keynes. Recognising the very best across all areas of the industry, ten award categories are now open for entries (sponsored by):

• Car Supplier of the Year – Innovation (Impression)
• Car Supplier of the Year – Service (Elcome)
• Car Distributor of the Year – 10 branches or more (WAI)
• Car Distributor of the Year – Below 10 branches (Bosch)
• CV Supplier of the Year (Everywhenformally Boswell Aftermarket)
• CV Distributor of the Year (UFI Filters)
• Outstanding Achievement (Glen Callum Associates)
• Product of the Year (Arnold Clark Autoparts)
• Service Provider of the Year –(tbc)
• Outstanding Garage Contribution(open to nominated garages from the Automechanika Birmingham Garage of the Year Awards) – Messe Frankfurt UK.

Entries can be submitted by requesting an entry form via email, with forms being distributed this week.

“The Pride of Aftermarket Awards is the perfect opportunity to highlight the incredible achievements of businesses and individuals within our sector,” said Mark Field, Chief Executive of the IAAF. “It’s about recognising the innovation, hard work, and dedication that drive this great industry forward.”

The event will begin earlier in the day with the IAAF Annual Conference, which returns under the theme “Future Shock.” Bringing together key industry figures, the conference will explore the challenges and opportunities shaping the future of the aftermarket, with guest speakers including performance coach and former British Rally Championship driver Penny Mallory.

The day will culminate in the IAAF Awards Dinner, promising an evening of recognition and entertainment, featuring live performances from acclaimed comedian Ed Byrne, best known for his appearances on Mock the Week, followed by an exclusive afterparty set from iconic UK broadcaster DJ Jo Whiley, who will close the night with her trademark energy and style.

Please nominate your company or any other business simply by emailing mark@iaaf.co.uk the details and you will receive an entry form to complete. To stay up to date with the latest conference and awards developments, sign up for the IAAF’s weekly eBulletin at www.iaaf.co.uk.