To ensure drivers have easy access to premium quality bulbs, OSRAM has installed bulb cabinets into over 100 ProTyre Autocare locations across the UK.

Combined with quality and coverage, OSRAM is a brand trusted by vehicle manufacturers as their bulb of choice, and so drivers are reassured that they will see clearly with OSRAM bulbs.

This is echoed by ProTyre’s core value of ‘care gets you there’, by choosing a reliable and trusted brand, such as OSRAM for its bulb needs, ProTyres’ customers are looked after with the best products. Having the bulb cabinets installed in ProTyre Autocare branches creates a quick supply of the top 18 bulb references, as well as a new opportunity for staff to upsell bulbs to customers when there is an issue at point of servicing or MOT.

Ring’s Senior Key Account Manager, Jack Padgett, commented: “Drivers are becoming more safety conscious with their vehicles and something as simple as replacing or upgrading bulbs can really improve a driver’s experience and confidence. Therefore, we’re thrilled to be ProTyres’ bulb of choice, especially when it’s one of the fastest expanding brands in the market and is therefore trusted by drivers. We’re pleased to support ProTyre Autocare in their venture to improve drivers’ bulb experiences.”

Richard Ord, Head of Commercial Operations at ProTyre Autocare, said: “We’re proud to partner with OSRAM on this bulb cabinet installation. There’s a lot of discussion in the media about glare and we want to reassure our customers on the reason behind glare and provide them with the best bulb for their vehicle and needs, fitted by our trained technicians. We’ve found the entire process with OSRAM easy, from our first conversation about wanting new bulb cabinet in branches, to the installation. We’ve also had positive feedback from our ProTyre Autocare staff about the quality and coverage the OSRAM range provides them, so this is a win, win for everyone.”

For more information on the full OSRAM range visit: www.osram.co.uk/am