The IAAF Training Academy has announced its key training dates for 2026, offering valuable learning opportunities to the automotive aftermarket.

Delivered in partnership with ASC WebCoach Automotive, each module has been implemented as part of a comprehensive learning program, covering topics such as customer service, conflict resolution and aftersales.

Complaint Handling

• Module 1 – Complaints and Consequences – Tuesday 13th January 11.30am – 12.30pm
• Module 2 – Dealing with Complaints – Friday 16th January 11.30am – 12.30pm
• Module 3 – Professionally Handling Complaints – Tuesday 20th January 11.30am – 12.30pm
• Module 4 – Conflict Resolution – Friday 23rd January 11.30am – 12.30pm

Customer Service (Formerly ECR)

• Module 1 – Customer Service – Tuesday 7th April 9.30am – 10.30am

• Module 2 – Behaviours and Standards – Thursday 9th April 9.30am – 10.30am
• Module 3 – Measuring Customer Service – Tuesday 14th April 9.30am – 10.30am
• Module 4 – CRM – Thursday 16th April 9.30am – 10.30am

Aftersales Commercial Awareness Programme: 

• Module 1 Goals and Motivation – Tuesday 7th April 12.30pm – 1.30pm

• Module 2 Financial Tools for Aftersales Managers – Thursday 9th April 12.30pm – 1.30pm

• Module 3 Customer Aftersales Journey – Tuesday 14th April 12.30pm – 1.30pm

• Module 4 NPS and Customer Satisfaction – Thursday 16th April 12.30pm – 1.30pm

• Module 5 Developing an Effective Plan – Tuesday 21st April 12.30pm – 1.30pm

• Module 6 Creating a Marketing Message – Thursday 23rd April 12.30pm – 1.30pm

To view or book courses, visit iaaf.thinkific.com